Building a Faith Centered Brokerage and Brand

LaTonya Paddock, founder of New Pad Group, shares her journey and strategies for success in the real estate industry. She started in high school as an assistant to realtors and was inspired by their energy and success.

LaTonya began her career in new construction and later transitioned to resale. She credits her success to implementing the Ninja selling process, which helps her create a personalized and consistent experience for her clients.

LaTonya emphasizes the importance of communication, organization, and building relationships with clients. She also shares her faith and how it influences her business.

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Chapters

00:00 LaTonya's Journey in Real Estate

03:03 Implementing the Ninja Selling Process

09:14 The Importance of Morning Mindset

14:17 Communication as a Key Factor in Success

19:58 Embracing Imperfection and Faith

25:07 Sharing Faith and Building Relationships

30:37 Collaboration and Cross-Promotion

33:03 Trusting in God's Guidance