Jenny Usaj joins us to share the story of Usaj Realty, how she went from part time agent to building a powerhouse brokerage in Colorado. She shares her early successes and the key things that led to her starting Usaj Realty and expanding that brokerage to multiple offices in the Denver area and two offices in the mountains in the Vail Valley. She shares her tips on building a successful real estate business, whether you are an individual agent or building a brokerage, including leveraging great people, technology, and SOPs, as well as utilizing cutting edge marketing strategies such as video marketing. Don't miss this opportunity to learn from one of the best in Denver!
Jenny and her husband Anton Usaj, a retired Denver firefighter, started the company in 2011 in order to create a collaborative and productive environment for real estate professionals to grow their careers and provide phenomenal service to Denver home buyers and sellers.
Pronounced “you say,” Usaj Realty is the brainstorm of Anton and his wife Jenny who met in Denver in 2006 and began the company five years later. Located in Denver’s LoDo neighborhood, the company has grown to include a bevy of brokers and a dedicated support staff. In addition to listing residential and commercial properties, the company also helps developers with the marketing and sales of their projects.
As a boutique real estate company, Anton says the driver of the business comes from Jenny’s “brains” and his “can do” attitude. Both had real estate experience prior to launching the company, from Anton flipping houses in Denver and Jenny’s upbringing in Houston where she helped her dad “fix and flip” homes.
The Usaj name comes from Slovenia, where Anton’s grandfather immigrated from after World War II. As one of six children, his grandfather left behind many relatives in Crnice (population 400) and settled in Cleveland, Ohio. Decades later, the Usaj lineage has gained a namesake west of the Mississippi, right here in Denver. Jenny and Anton took a memorable trip to Slovenia for the first time in the spring of 2016 to visit relatives who still reside there.
0:28 - Introduction: The participants, Jenny and the host, acknowledge that they don't know each other well and express their intention to get to know each other during the episode.
0:36 - Jenny's past: The host asks Jenny to share a bit about her background.
2:57 - How Jenny got started: Jenny explains how she entered the real estate industry and mentions that it worked out well for her.
3:37 - Jenny's role within the brokerage: Jenny describes her responsibilities, including compliance, deal doctoring, and strategizing for the agents.
8:57 - Importance of commitment and accountability: Jenny emphasizes the need for commitment, knowledge, and accountability in the real estate business.
9:44 - Learning from mentors: The host asks Jenny about the lessons she learned from her mentors in the past.
12:10 - Challenges in real estate: Jenny talks about the challenges that arise in real estate sales and how experience helps in navigating them.
16:20 - Transaction coordinators: Jenny mentions the presence of in-house transaction coordinators who assist with various tasks.
18:02 - Technology and efficiency: Jenny explains how their company leverages technology like Follow Up Boss and Highnote Follow Up to improve efficiency and streamline processes.
21:38 - Standard Operating Procedures (SOP): Jenny discusses the importance of having well-documented SOPs and how they help ensure tasks are done the way they are intended.
23:47 - Office meetings and training: Jenny shares that they have regular office meetings, trainings, and discussions on industry topics, communication skills, and sales strategies.
27:24 - Long-term goals: The host inquires about Jenny's long-term goals for the business.
30:19 - Embracing AI and technology: Jenny mentions attending a conference where the idea was emphasized that agents who leverage AI and technology will replace those who are not fully committed.
33:17 - Video content: Jenny talks about their video center and how they produce video content, including market updates, coaching and training videos, and real estate topics.
37:39 - Conclusion: The host expresses appreciation for Jenny's participation and the episode ends.
Website: https://usajrealty.com/
Instagram: https://www.instagram.com/jennyusaj/
RJ Baxter
Intercap Lending
http://www.cohomesandloans.com
303-670-0137
baxterteam@intercaplending.com
NMLS #395819
