Mike Anderson of the Legend Team at Remax joins us to share his secrets on how 2023 has been his best year in the business. Learn the strategies he has used to not only stay busy, but increase his business in a tough market. We discuss processes, team building, and specific lead generation strategies that you can implement today. If you are struggling or if you are thriving like Mike in today's real estate market, you are sure to have many actionable take aways from this powerful interview!
Mike's Bio: "I've had a long and successful career in sales leading up to real estate and have a passion for helping others. My family has a strong background in real estate, construction, and construction management. This is a fascinating industry to me and helping others find their dream home is the ultimate rush!"
Check out the Legend Team on Facebook: https://www.facebook.com/coloradolegend
Show Outline:
00:16 - Mike's successful business and his tips and strategies.
05:58 - The speaker's concern about being put on a performance improvement plan or getting fired.
06:50 - The challenging nature of a job involving cold calls.
09:08 - The timeframe of the discussion is at the end of 2014.
12:05 - The initial steps taken to get leads and build the business.
16:28 - The formation of a team and setting expectations for accountability.
17:26 - Focus on infrastructure and process management.
18:35 - Task management for staying on track with transactions.
21:40 - Hosting seminars and events to engage clients.
23:01 - Building brand legitimacy and understanding client profiles.
25:37 - Using educational seminars and marketing pieces to connect with clients.
28:26 - Curating content for specific groups of clients.
31:14 - The importance of understanding demographics and tailoring messages.
33:45 - The challenge of maintaining what works while also exploring new strategies.
37:08 - Improving efficiency and targeting the right audience in seminars.
37:39 - Hiring a transaction coordinator for more time on core activities.
41:40 - Success helps with focus and productivity.
43:16 - The speaker's interest in working with new agents and discussing strategies.
RJ Baxter
Intercap Lending
http://www.cohomesandloans.com
303-670-0137
baxterteam@intercaplending.com
NMLS #395819
